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Freddy Rangkuti & Associates adalah sebuah lembaga profesional yang bergerak dalam bidang Konsultan Research, In-House Training dan Workshop yang didirikan dengan tujuan untuk ikut serta dalam usaha meningkatkan kinerja Organisasi dan kualitas Sumber Daya Manusia (SDM) Indonesia khususnya didunia industri agar siap menghadapi persaingan global. Jika SDM di Indonesia berkualitas standar Internasional, dengan sendirinya akan dapat meningkatkan kinerja perusahaan dan mampu berkompetensi dalam persaingan global.

Dengan dukungan tenaga ahli dari berbagai bidang, kami menjadi konsultan professional dalam bidang:

  • Marketing Research
  • Feasibility Study
  • Business Plan (Rencana Jangka Panjang Perusahaan/RJPP)
  • Strategic Marketing (Segmentation, Targeting and Positioning)
  • Marketing Audit
  • Creative Effective Marketing Plan
  • Creative Promotion Strategy and Key Performance Indicators
  • Forecasting and Marketing Budget
  • Measuring Employee and Customer Satisfaction
  • Customer Loyalty and Action Plan
  • Measuring Marketing Program Effectiveness
  • Measuring Promotion Program Effectiveness
  • Brand Development
  • Professional Selling Skills
  • SWOT Analysis & Balanced Scorecard Implementation
  • Performance Evaluation and Annual Action Programmes

Dengan adanya hubungan kerja yang baik antara kami dengan berbagai perusahan, Insya Allah, kami selalu berkontribusi meningkatkan kinerja perusahaan dan keahlian potensi SDM.

Fredy Rangkuti & Associates merupakan institusi yang berdiri mandiri, namun dalam memberikan pelayanan jasa kami juga telah bekerja sama dengan berbagai perusahaan di seluruh Indonesia.

We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients.

We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.

Dr. Freddy Rangkuti MSc

Over 20 years of experience as a highly successful consultant, trainer, public speaker, best – selling author and lecturer in the field of management and marketing Doctoral programs

Managing Director Frai Consulting (Professional strategic business & marketing training, research,  and consultancy), and more than 20 years works as a consultant for the Swisscontact international agency, Asian Development Bank, PLN, TELKOM, CALTEX, PERTAMINA, BANK INDONESIA, KELOMPOK KOMPAS GRAMEDIA (KKG), TRANS GROUP, PT. SMART Tbk (Sinar Mas Group), ASTRA,  PT. CDB, ICON+, Indonesia Power, PT. SEMEN GRESIK (PERSERO), PT. JASA RAHARJA (PERSERO), PT. MAYORA INDAH Tbk,  LG Indonesia, Bank Riau, Bank Jatim, Bank Papua, PERSI (Perhimpunan Rumah Sakit Seluruh Indonesia), Industrial Estate, Private and Government owned companies  for several region in the field of training Strategic Businnes Plan and Marketing Research.

After finishing his undergraduate study in Gadjah Mada University in Yogyakarta, He get scholarship from USAID and finished Master degree in Asian Institute of Technology, Bangkok, Thailand. He also gets scholarship from EEC to study industrial development in Trinity College, Dublin, Ireland. In postgraduate study, he finished doctoral degree in the field of Business Management in Padjadjaran University, Bandung.

He has received national and international recognition and numerous awards such as The Best Papers on International Conference, Asian Academy of Applied Business Conference, Malaysia (2005). Best Marketing Papers on National Conference on Business Management, Jakarta (2004). Teaching Schoolarship and Guest Lecture, Measuring Marketing Program Effectiveness,  in University Sabah Malaysia (2006).

Best – selling author of 29 books published in largest publisher in Indonesia. Namely: Manajemen Persediaan (Rajawali, 2007, 8th Edition); Riset Pemasaran (Gramedia Pustaka Utama, 2007, 8th Edition), Analisis SWOT: Teknik Membedah Kasus Bisnis (Gramedia Pustaka Utama, 2008, 15th Edition); Business Plan: Teknik Membuat Perencanaan Bisnis dan Analisis Kasus (Gramedia Pustaka Utama, 2006, 8th Edition); Creating Effective Marketing Plan (Gramedia Pustaka Utama, 2003, 3rd Edition); The Power of Brands: Teknik Mengelola Brand Equity dan Strategi Pengembangan Merek, Analisis Kasus dengan SPSS (Gramedia Pustaka Utama, 2004, 2nd Edition); Series for Strategic Marketing Tools: Data Analysis and Interpretation untuk Marketing & Behavior (Elex Media Komputindo, 2002); Series for Strategic Marketing Tools: Analysis Segmentasi & Targeting (Elex Media Komputindo, 2002); Measuring Customer Satisfaction (Gramedia Pustaka Utama, 2003, 3rd Edition), Flexible Marketing (Gramedia Pustaka Utama, 2004), Great Sales Forecast for Marketing (Gramedia Pustaka Utama, 2005), Marketing Data Analysis Made Easy (Gramedia Pustaka Utama, 2005), Strategi Promosi yang Kreatif (Gramedia Pustaka Utama, 2009), Mengukur Efektivitas Program Promosi (Gramedia Pustaka Utama, 2009), Spiritual Leadership in Business “Wake – up” (Gramedia Pustaka Utama, 2010). SWOT BALANCED SCORECARD (Gramedia Pustaka Utama, 2011). Marketing Strategy & Competitive Positioning (Gramedia Pustaka utama, 2012). Keajaiban Teknik Selling Rasulullah (Gramedia Pustaka Utama, 2012). Studi Kelayakan Bisnis dan Investasi (Gramedia Pustaka Utama, 2012). Strategi Semut Melawan Gajah (Gramedia Pustaka Utama, 2013). Anyone can contact him by email to frangkuti@yahoo.com or www.fraiconsultant.com